ADs, an artistic touch…

AAA: All About Ads.
The mundane has a habit of catching up with You occupying your psyche and making you believe you actually love selling/buying toothpastes or shampoos.

Usually rush/avalanche of ads during important 1day or some big cine buster..But for me, it is now naturally coming these days….. I am really into ads as far as televisions are concerned, other than Mtv, NDTV Profit or Goodtimes for leisure or just passing time.

Little bit of flashback. NO PARAMPARA/tradition…Yeh Sab bakwaas hain. Certainly, background helps us to scratch the underlying layers and create a better understanding of each other as far as context is concerned.

Well, I started analyzing ads or actually noticing & appreciating the nitty gitty behind an add very recently. Thanks to ads elective in SOM. (Will add more detail analysis later….i dont want to digress anymore on the name of MAKING..)

In really short span of a min it tells you the whole story…the creativity What amazes me is usually a very simple funda… much of which based on

KISS principle: Keep it simple n stupid . Basically general junta ko chamke..how true it applies in all matters of life;) Stick to basics…it usually speak ur heart and gives u genuinine feel without even a glimpse of attitude or so called showoff. BASICS rocks !!!! Whenever i tried to get immune to traditional values ..i simply cant’ they are so basic too me that even if i try to turn it off..it continues to turn me on !!(Courtecy: Samsung)

B4 going in details, I m gonna rate my current fav which holds me from shuffling the remote.

1. Asian paints: “Kamal ho gaya Tau, banglo to abhi bhi chamak riya hian tau”/ Kya sunil babu, BADHIYA Hain”
2. MOtorazer : Hey little boys, little gal’s with hot hunk and sexy babe…with amazing catchy music.. Comon’
3. Moods: My man…yeh kya hua, kaise hua…such a revelation through the song which do not fit in main theme category
4. Cadbury ads: Kya baat hain Jindagai main..the very old one on cricket pitch..MY FAV…Kuch Mitha ho jaye is also Kadak one liner.
5. Vodafone/Hutch : Girls singing Pahla Nasha..or Guy waiting in Lift for a soulmate..n the Classic dogy one…YOU N I in this beautiful world..Wherever you go our Network follows(Completely false fact..though it saved many in HYD Blast and no blame on me if my phone is unreachable.
6. Naukri.com: Hari Sadu..H for hitler, A for arrogant, I for idiot…n S for stupid..MAAshaallah.
7. Recent Canara bank adds: ham badle apno ke liye…Nicely presented

 Some one liners which are too too catchy: Bada hain to behtar hian, Zor ka zatka dhire se lage, Wah Sunil “Babu Badhiya hian”, Yaara Da TASHAN, You n I in this beautiful world..

Some worst one , irritating one thought catchy: Mind n body heart n soul mujme shakti hian anmol, Mera ashirvad hian tumhare saath, Yeh under ki baat hian wagerah wagerah…

Many more to come…And you all please feel free to add ad to this list!!! AAJ ke liye itna ki bai khabren phir kabhi:D

Fooled by Randomness..

‘One of the smartest books of all time’: Aptly said. I am reading this book and m completely in love with it. I m gonna write about it at length. But got hazaar work now. Probably later..

So i am back and let me use my Xmas holls to some use. As promissed, here is my understanding from book by Nassim Nicholas Taleb. This book discussed fundas on neoeconomics & normative economics and brings the concept of behaviorial economics in witty and concise format. Pretty much easy to understand, Not like other gyaan books. Ya, but surely need to concentrate than just cursory look. I am putting down some snippets just to remember the style and fundas written by him. I just loved it and completely able to relate to many of it.

Some favourite snippets from the book:

ON THE NONLINEARITIES OF LIFE 

The twist: Life is unfair in a nonlinear way. How a small advantage in life can translate into a highly disproportionate payoff, or, more viciously how no advantage at all, but a very, very small help from randomness can lead to bonanza.

WHEN IT RAINS, IT POURS
As I am writing these lines, i am suddenly realizing that the world’s bipolarity is hitting me very hard. Either one succeeds wildly, by attracting all the cash, or fails to draw a single penny. Likewise with books. Either everyone wants to publish it, or nobody is interested in returning telephone calls (in the latter case my discipline is to delete the name from my address book). I am also realizing the nonlinear effect behind success in anything: It is better to have a handful of enthusiastic advocates than hordes of people who appreciate your work- better to be loved by a dozen than liked by the hundreds. This applies to the sales of books, the spread of ideas, and success in general and runs counter to conventional logic. The information age is worsening this effect. This is making me, with my profound and antiquated Mediterranean sense of metron (measure), extremely uncomfortable, even queasy. Too much success in the enemy (think of the punishment meted out on the rich and famous); too much failure is demoralizing. I would like the option of having neither. FOOLED BY NUMBERS I have often been faced with questions of the sort: “Who do you think you are to tell me that I might have been plain lucky in my life?” Well, no body really believes that he or she was lucky.

THE SANDPILE EFFECT
Nonlinear effect resulting from a linear force exerted on an object. A very small additional input caused a disproportionate result. Popular wisdom has integrated many such phenomena, as witnessed by such expression as “the straw that broke the camel’s back” or “the drop that caused water to spill”. These nonlinear dynamics have a bookstore name, “chaos theory”, which is a misnomer because it has nothing to do with chaos.

RANDOMNESS AND OUR MIND: WE ARE PROBABILITY BLIND

For a long time we had the wrong product specifications when we thought of ourselves. We humans have been under the belief that we were endowed with a beautiful machine for thinking and understanding things. However, among the factory specifications for us is the lack of awareness of the true factory specifications (why complicate things?). The problem with thinking is that it causes you to develop illusions. And thinking may be such a waste of energy! Who needs it!

Accordingly, rules have their value. We just follow them not because they are the best but because they are useful and they save time and effort. It is a fact that out brains would not be able to operate without such shortcuts. Some XYZ idea is that if we were to optimize at ever step in life, then it would cost us an infinite amount of time and energy. Accordingly, there has to be in us an approximation process that stops somewhere. You stop when you get a near-satisfactory solution. Otherwise it may take you an eternity to reach the smallest conclusion or perform the smallest act. We are therefore rational, but in a limited way: “boundedly rational.”

Few started figuring out rules in humans that did not make them rational- but things went beyond the shortcut. For them, these rules, which are called heurisitcs, were not merely a simplifications of rational models, but were different in methodology and category. They called them “quick & dirty” heurisitics. There is a dirty part: These shortcuts came with side effects, these effects being the biases such as inability to accept anything abstract as risk.

TWO SYSTEMS OF REASONING
There are two possible ways for us to reason, the heurisics being part of one – rationality being part of the other. 

Another branch of research, called evolutionary psychology, developed a completely different approach to the same problem. They believe that the reason lies in the way things are presented to us in the current environment. The statement “Our brains are made for fitness not for truth” by scientific intellectual Steven Pinker, summarizes it all. Our brains are not made for understanding things but think that they are not biased because we do not use them in their real habitat.

I HAVE NO CONCLUSION
1)  We do not think probabilistic when making choices but use heurisitcs; 2) We make serious probabilisitc mistakes in today’s world- whatever the true reasons.

Books

You dont open a book, you open a mind…

Yesterday, i visited Crossword and got gifted book to myself :D As i have been really lukka all this days, spent most of my time on books..

List of books i completed till now with intended expert comments of mine

1) Who is John Galt ? Finally finally i took courage to know the answer and i completed the unfinished task of  Atlas Shrugged. It took me really month’s n month’s to complete it.

2) First Sci fi book for me Enders Game . its amazing  and different. Some1 is also making movie based on it. ( http://www.imdb.com/title/tt0400403/ )

3) 1984 :   Famous for Negative UTOPIA. The imagination of British Author have portrayed such world which bound to make you think…ofcourse in negative way and also brings the importance of sense of Freedom….in real world.

4) Impressed by 1984, i started searching for his other work and read Animal Farm that too Ebook…Its about oppressed revolt back for freedom something similar as in RDB, but the ending message is crust of all politics.

5) Kane & Abel : Kahani Poori Filmi hain …a typical bollywood story….Archer has knack for storytelling.

6) Hitchhikers guide to the galaxy: Dont Panic…title speaks for itself. All iitians will love it….I loved the part. Benzy says ”Now Earth creature, the situation we have in effect is this. we have, as you know, been more or less running your planet(Earth) for the last ten million years in order to find this wretched thing called the Question to Ultimate Answer” 42? Why

Well, enough of expert comments. I got many books lying around me and better i lay my hands on them. Next in line are (Not sequential ofcourse)

- Joseph Heller, Catch 22 : was reading it for a while..then ditched

- Freakonomis – also in middle of it.

- Paulo Coelho, Veronica decides to die

- Stephen Hawking, A brief history of time

- Isaac Asimov, Gold ….again Science fiction..

- Arundhati Roy, the god of small things

- Mark Haddon, The curious incident of dog in night time

- Khaled Hosseini, the kite runner – this book is SPECIAL to me…Thanks for it Anish.

Also want to read (Pass me on if you got any)

- Vikram Seth, Suitable boy

- The Glass palace

- The Goal – Completed it.

- Jack welch, Winning 

- Upamanyu chatterjee,  English, August

so, bye 4 now…i need time to read them all.

 UPDATE:

- Finished “witch of portobello” …maha gyaan !!!

- in Middle of God of small things & Glass Palace…

- Looking forward to read ” Shantaram” & ” RED”

>Chinikum

I feel bollywood is not afraid of experimenting from so called conventional masala movies….. and  parallely taste of audience has also matured as they are accepting it with full vigor…

The aptly one liner attached  “A sugar free romance” explains impeccable screenplay laced with witticism throughout the movie.

It is story of unconventional bondage of relationship(Winsome n Realistic understanding) defined in the form of neighboring-Pal, Mother-Son, Boss-worker or Affair with tourist. The best part is every character from normal stand point is crazy, psycho, cynical, awkward, arrogant, highly egoistical and irresistible all at the same time. Still they all bring out subtle feeling of love with underlying emotions gives whole new meaning to Relationship.

Earlier, I thought that I will post next blog which actually make me think or grind my creative juices probably on ….. But, simply I could not resist the temptation to write about it because Director succeeds in sculpting the relationship which I have not been able to see it around me. Its not that I never thought about it or felt it, subconsciously I always felt it’s there…but, never able to see in such an impeccable format.

Truly loved the sequence @ Qutub  Minar, when Mr. Bacchan feels guilty of being selfish for his desires. Now, that’s how Human subconscious works…I can only say that this all comes naturally to us, one can’t explain it as it’s quite complex & contextual.

Pursuit of HappYness

Usually as a part of weekend ritual of movie, we watched pursuit of happyness.

My perception of Will smith as an ACTOR has totally changed after a movie. i always use to feel that he can do good comedy, stunts or dance.

But, in Pursuit of HappYness…when he says ” this part of my life, this little part is called Happyness” with hands clapping n eyes full of tears…SIMPLY AMAZING!

Firstly, this feeling is  rare for any human being in his entire life and acting it in such a subtle manner is just breath taking. I must say….Will smith perfectly do the justice to the character of Chris Gardner.

Overall, movie is slow moving….still worth a shot !!  

Note:  you cant keep ur eyes off from the kid Christopher (Simply Rocking as Dad Will)